Pantone officially declared Pantone 17-5641 Emerald Green as the 2013 Colour of the Year.
Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.
The Colour of the Year selection is a very long and detailed process. To arrive at the selection, Pantone quite literally scours the world looking for influences on colour. Including the entertainment industry and films in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Other influences also come from technology, availability of new textures and effects that impact colour, even upcoming sports events that capture worldwide attention.
For more than a decade, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.
With a continued emphasis on ‘going green’ it is no wonder that the vibrant colour has become the latest trend and it will be interesting to see how the design community pairs this energetic shade.
Image courtesy of Pantone.