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New $200k logo for Tourism Australia unveiled

Tourism Australia unveiled their new logo costing $200,000 to develop.
Replacing their existing, eight-year-old logo Tourism Australia wants “to stay relevant and to reflect the organisation’s changing culture and identity”.
The iconic kangaroo remains but with a more modern, fresh and updated design with more colours reflecting the various landscapes of the country.

The Managing Director for Tourism Australia, Andrew McEvoy, said it was the right time to update the logo and doing so would complement the recent update to the national tourism organisation’s global campaign. He also said the new logo was more modern, sophisticated and better aligned with the contemporary and ‘best of Australia’ positioning being communicated by Tourism Australia’s recently updated campaign creative.

“While it has powerful visual elements that are still relevant, the current logo itself is beginning to look out-of-step with the next phase of our There’s nothing like Australia campaign,” McEvoy adds.

“The strong use of blues, greens and yellows, and a significantly more contemporary positioning, is in keeping with Tourism Australia’s positioning of a modern and confident Australia open to the world.”

The existing logo was designed in 2004 at the time of the ‘Different Light’ campaign. The new logo will be progressively rolled out, starting in Australia and across the Tourism Australia network of 12 international offices from December 17.

Campaign artwork with the new logo will start to be used from 1 January 2013 with the aim of having the new logo included in all campaign material globally by the end of April 2013.

Creative was carried out by Interbrand, sister in the Omnicom stable to Tourism Australia’s current global creative agency, DDB.

20 years since the very first text message

20 years ago, a young British engineer named Neil Papworth sent the world’s first text message from a computer to his boss’s mobile phone.

Nokia introduced the 1011 on the 10th of the 11th 1992. It was the first mobile phone capable of sending and receiving SMS texts. Three weeks after engineers got the system live, so what did the first text message actually say? It was ‘Merry Christmas’.

When he sent that Christmas greeting on December 3, 1992, Papworth never imagined he’d make history. “For me, I was doing a day’s work and I just thought: ‘OK, if this thing works, what am I doing tomorrow?”.

He was 22 years old at the time of the inaugural text, working as a software engineer for the British company Vodafone to improve pager and mobile phone messaging systems at a time when few people even carried mobile phones.

Vodafone wanted to develop the technology as an improvement on paging, Papworth said, and no one realised then how it would change the culture of communication forever. “They thought it would be used as an executive pager so that secretaries could get hold of their bosses while they were out and about and they could send them messages and tell them what to do and where to go”.

Papworth was working for a company called Sema Group Telecoms at Vodafone’s offices in Newbury, southeast England, developing what was known as a Short Message Service Centre (SMSC).

“I used to talk to my friends about what I do, and they’re like: ‘Text what?’ No one had a mobile phone back then,” he said.

The bricks of the 1980s were heavy on the arm muscles but light on uses with only the option of making a call. Mobile phones have now evolved into multi-tasking smartphones and text messaging has become part of our daily interactions.

Wireless Digital Audio Adaptor

Two-way Audiomate AM8212 (left) and one-way Audiomate AM8112 (right).

The Audiomate allows you to stream audio from practically any device wirelessly.

This nifty device converts audio entertainment into wireless. Enabling the freedom to move without the limitations of a cord, whilst still receiving high fidelity, stereo sound for up to 20 metres.

Perfect for in-home use with stereo systems, mobile devices as well as all devices using a 3.5mm earphone jack. Simply plug the transmitter into the audio device and sync it to the receiver, connect your earphones or headphones and enjoy wireless audio with crystal-clear digital sound quality.

The one-way transmitter is the most flexible, as it features a 3.5mm audio jack as well as a mini-USB socket. You can charge the internal Li-on battery via USB, but you can also connect the transmitter to a computer via USB and use it like USB speakers. It offers the possibility of transmitting audio from some applications rather than the all-or-nothing sound from the headphones jack. This model also has a thumb-sized receiver with a 3.5mm headphone jack and micro-USB for charging the internal battery. It’s got power and volume controls on the front, plus a sturdy clip on the back for attaching to your shirt, sleeve or belt.

The two-way model uses exactly the same thumb-sized receiver, except it features extra buttons for jumping between audio tracks. The transmitter is a tiny USB stick, which is designed to work with software such as Skype. There is no 3.5mm audio jack, which means you are not able to use the two-way model to send audio from AV gear such as your television.

RRP starting at $59.95


Online shopping booming in Australia

Click Frenzy may have been an online disaster, but it has certainly magnified and definitely sealed the future of online selling in Australia, especially for one day sales and specials.

On Tuesday, according to the NAB Online Retail Sales Index, sales from online shopping has jumped 26 per cent in 12 months and it is believed that sales from online shopping will increase up to 20 per cent over the coming decade.

Although sales from online shopping still remains low compared to the total Australian retail spend – it is definitely a force to reckon with due to the enormous growth. I am an avid online shopper, I find I am saving time by not running around searching and money because often items are cheaper.

Of the $12.3 billion online sales, surprisingly around 75 per cent was actually spent on products sold by Australian domestic department stores and local retailers.

I believe the Click Frenzy hype, along with its meltdown and technology crash, is just the start of things for online shopping in Australia. Feedback from retailers is that logistically it didn’t quite work on the day, but it is still an emerging market and something they want to try again.

Image courtesy



Samsung launches Note II and 3G-WiFi camera in Australia

Samsung launched its Galaxy Note II smartphone and 3G-capable WiFi camera at Sydney’s Moore Park last night.

The Galaxy Note II is an update of the original Note – a very large phone with a 5.5-inch screen and stylus called the S Pen, which can be used for impromptu handwritten messages as well as drawing and design. The screen is 0.2 of an inch larger although the outside frame has not changed.
Available through Telstra, Optus and Vodafone from next week and pre-order from Samsung’s Experience Store. RRP $899.

The new 3G and WiFi capable Galaxy camera was also launched – the first in the Galaxy range. It is a dedicated camera with a 1.4 gig quad-core processor.

The camera is operated with a 4.8-inch LED touchscreen and uses Google Android Jelly Bean 4.1 operating system. Connecting to WiFi and 3G allows users to download photos and videos as they are shot. Featuring a 21x optical zoom it is 16.3 megapixel and has a 23mm lens with optical image stabilisation.
Available in Australia later this month. RRP $599.

Samsung now has 32.5% of global sales of smartphones and is gradually widening its lead over Apple.

Trends for web design in 2013

With technology constantly evolving it is amazing how much web design has changed, particularly over the last five years. Previously the trend was to focus on media capabilities, currently it is all about usability and the viewer experience.

It is not easy to predict trends for an industry that changing with the blink of an eye. You never know what is going to be in and what is going to out from the trend list by the time 2013 arrives. These trends have been around for a while already, however, I expect them to become extremely popular and more user friendly next year.

Full Page Backgrounds

Backgrounds are usually the area on a website that goes unnoticed. A new trend for websites is having the background as the most significant part of the design.

Responsive Web Designs
Responsive web designing ensures websites fit on all resolution screens from large monitors to mobile phones. Websites rearrange their elements to look good, regardless of which size you are using making the website always work.

2012 Pantone Colour of the Year

Pantone 17-1463 Tangerine Tango

Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Colour Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in fashion. A fun, lively take on a traditional autumnal hue.

So what colour is predicted for 2013?

Air New Zealand hobbit inflight video

Air New Zealand’s new Hobbit-themed inflight safety video has had more than six million YouTube views in four days.

The video, An Unexpected Briefing, features elves, wizards and hobbits along with a cameo from the popular Lord of the Rings character Gollum. Director Peter Jackson makes a brief appearance, finding the “one ring” on the ground and exclaiming “my precious” before putting it on and disappearing. The clip also features New Zealander Dean O’Gorman, who plays the Dwarf Fili in the movie, and Mike and Royd Tolkien, great-grandsons of the book’s author, JRR Tolkien.

Air New Zealand international marketing chief Jodi Williams said An Unexpected Briefing was a viral hit from the start, receiving one million views on the day it launched. “The video has been simply fantastic for growing global awareness of the forthcoming movie, Air New Zealand’s brand and New Zealand as a destination. But most importantly it’s been a hit with customers on our aircraft and has again shown that by creating world class content people will engage with the safety messages.”

It was created in conjunction with the Academy Award-winning Weta Workshop, who have worked on both the Lord of the Rings and Hobbit films. The production of this video has been created specifically for the viral network to expose the brand to a mass audience.

It is fantastic!

Top iPhone accessories

The ReadyCase has a slim minimalist design. Crafted to be highly functional, yet as slim and simple as possible at less than 3mm thick, your phone will still easily fit in your pocket.  Made of aerospace grade composite materials, it’s durable and slim. Integrated in the case is a headphone clip, USB stick in 8GBor 16GB which will also prop up your phone in landscape or portrait, at different angles plus a multi tool with a standard blade, serrated blade, flat head screw driver, bottle opener and comes in black or silver.

DandyCase proudly presents the ultimate waterproof earphones and waterproof case for iPhone allowing you to submerge your device up to 65 feet deep (IPX8 Certified). With a secure “2 Snap Lock System,” your device will be secure all day whether you are swimming, relaxing on the beach, boating, or drinking near water. The case has 2 clear sides so you can still use the picture taking and video recording capabilities. A neck lanyard is included. Made of a durable plastic top with a clear “bag-like pouch” front and crystal clear back, allowing for optimal use of the touchscreen, photos, and videos!

The Bicio GoRide was designed for cyclists who want to have access to their iPhone during rides without sacrificing safety and convenience, and without having some bulky contraption attached to their bike. Stay in touch with the outside world, map your trips on the fly and track your progress with apps. The case removes easily for everyday use. iPhone can be mounted horizontally or vertically.

The Une Bobine is a super bendy flexible phone charging cable and tripod in one. With a two-foot-long cable, it holds its shape when you bend it. You don’t need to worry about your phone’s battery life anymore enabling you to use for really long videos, or shoot great timelapses. Even when it’s not charging anything, it makes stand for a self portrait or group shot anywhere. The Bobine can also be an adjustable extender: use it to take shots in hard-to-reach places and weird angles.

Apple logo may become illegal in Russia

Christians within the Russian Orthodox community are demanding that Apple remove the famous half-bitten logo from its products in Russia and replace it with a cross because the apple image is offensive according to their beliefs.

An apple is used to represent the fruit that Adam and Eve ate from the Tree of Knowledge when tempted by the devil, as found in Genesis 3 in the Bible. Although the exact type of fruit is not mentioned in the Scripture the conservative Christians in Russia have insisted that the logo should be removed and replaced with a cross.

Russian conservatives may get their way and force Apple to change its logo due to new laws being proposed in parliament on blasphemy and insults targeting religious, spiritual, or national values. It is expected that President Vladimir Putin will back the laws, especially since the Russian Orthodox Church heavily supported him during his election campaign in 2012. Besides replacing the logo, conservatives may even stop Apple product sales in Russia if they manage to convict the company of committing anti-religious deeds.


Image courtesy of WSJ.