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Why choosing the right colour for your brand is so important

Research has shown that colour influences our emotions in a variety of ways, but perhaps most importantly, it’s the first sensory touch point with a customer or client. By choosing the wrong colour you are not going to communicate what you want to your customer, which can really impact on the overall performance of your company.

Sometimes changing a company colour is necessary to indicate the company is still modern and progressive.

So what are you waiting for?

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