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The dreaded Facebook “Boost Post” button

The “Boost Post” button invites me to pay to share the post with others. But this video  is a good deterrent against paying Facebook for anything.
I watched that video after Jeff Hamada talked about The End of Facebook.

In one of the comments below Jeff’s post, James Davidson of We Heart said:
“…with around 30k [likes] we were seeing some posts getting just a thousand or so views. Ergo, we were drawn to the dreaded “Boost Post.” Funny thing is, it seemed to have an adverse effect on the posts that weren’t boosted — we dropped down to just a few hundred views for some of them.

“As we grew disenfranchised, we stopped boosting so much. Guess what? The views have been slowly creeping back up. An algorithm to capitalise on those stupid enough to feed the mouth that bites? I wouldn’t bet against it.”

Just something worth thinking about before spending too much time or money on your Facebook page.

Facebook Advertising Tips for Your Small Business

For a small company, word of mouth can be amazing and bring in plenty of customers, but dont stop there. Consumers can be easily reached through the plethora of social media outlets now available. By doing just a few simple things and budgeting for a little extra spending, you can build a larger and more loyal customer base. Firstly you need to understand who your target audience is and the best way for  you to reach them.

Facebook is one of my favorite platforms for social advertising. There are lot of options to choose from, so you have a chance to work out your goals and come up with the perfect way to achieve them. If you are looking for more likes on your page, you can optimise your ads to do just that. If you want to direct users to your website, you have that option too. Often it is easier to convert users to likers which then helps build a relationship and can be easier to guide them to your website.

A great option Facebook has for advertising is the ability to direct users to tabs on your page. An easy way to gain likes is to direct users to a tab with an offer. This means that immediately after liking your page, they will receive access to a special offer or promotion that you set up.

Another reason Facebook is great for target marketing is that it allows you to be specific with your advertising. If you need to target 40-year-olds looking for a product in your area, you can do that. If you need to target 30 year old women, you can do that, too. The possibilities are endless and you can try as many strategies as you like until you see which works best for you.

Creating your budget is very user friendly. What you see is what you get. You decide whether to have a daily budget or lifetime budget. You choose whether to have Facebook bid automatically for ad space, or you set your own bid amount based on suggestions for your target audience. You can always go back and change it you are never locked in.

Once your ad campaign is set up, make sure you track the results. Evaluate your spending and see whether it is worth the results you are getting. The dashboard on your page makes it easy to see how many people are clicking on your ad and liking your page. It is easy to see if you are spending too much for mediocre results.

Have you tried Facebook advertising for your business? Do you have any other tips?

QR Codes

Smart phones are in almost everyone’s pocket these days and we use them more as a personal assistant and connection to the digital world more than we do for their original purpose of making a phone call. However, it is our belief that printed material is still required to lead us to our virtual world. Cross marketing has become huge with QR codes being placed on many printed materials as an easy way to access something, or should I say anything, online directly.

The next time you require an item that promotes yourself or your business for example a business card, brochure or pull-up banner, remember to add a QR code to your designs.

QR Codes can be used with any smart phone and new scanners to bookmark and take you to almost anything virtual. Whether it be used to promote a URL link to your site, Facebook page or specialised to send someone your phone number, app download, PayPal purchase or even WIFI login. Your options are endless.

How loyal are you?

Brand loyalty is how we escape decision fatigue.

Making choices is exhausting – mentally, emotionally and even physically. With the magnitude of online services and globalising markets, our options have multiplied rapidly, and it’s wearing us out. More than anything else, this is why we form brand loyalties. Once we believe that our values and choices align, we are happy to leave choices to the brand that has earned our trust, and shift some of the burden off our own shoulders.

Be trustworthy enough to take the load off. The brands that earn loyalty in 2013 are those that have earned it. By showing you’re aligned, and communicating in familiar language, you establish a trust that lets customers relax. “Go ahead,” you say, “we’ve got you covered.” If they can believe you, they’ll love you for it.

Will you be loyal to us?

20 years since the very first text message

20 years ago, a young British engineer named Neil Papworth sent the world’s first text message from a computer to his boss’s mobile phone.

Nokia introduced the 1011 on the 10th of the 11th 1992. It was the first mobile phone capable of sending and receiving SMS texts. Three weeks after engineers got the system live, so what did the first text message actually say? It was ‘Merry Christmas’.

When he sent that Christmas greeting on December 3, 1992, Papworth never imagined he’d make history. “For me, I was doing a day’s work and I just thought: ‘OK, if this thing works, what am I doing tomorrow?”.

He was 22 years old at the time of the inaugural text, working as a software engineer for the British company Vodafone to improve pager and mobile phone messaging systems at a time when few people even carried mobile phones.

Vodafone wanted to develop the technology as an improvement on paging, Papworth said, and no one realised then how it would change the culture of communication forever. “They thought it would be used as an executive pager so that secretaries could get hold of their bosses while they were out and about and they could send them messages and tell them what to do and where to go”.

Papworth was working for a company called Sema Group Telecoms at Vodafone’s offices in Newbury, southeast England, developing what was known as a Short Message Service Centre (SMSC).

“I used to talk to my friends about what I do, and they’re like: ‘Text what?’ No one had a mobile phone back then,” he said.

The bricks of the 1980s were heavy on the arm muscles but light on uses with only the option of making a call. Mobile phones have now evolved into multi-tasking smartphones and text messaging has become part of our daily interactions.

Online shopping booming in Australia

Click Frenzy may have been an online disaster, but it has certainly magnified and definitely sealed the future of online selling in Australia, especially for one day sales and specials.

On Tuesday, according to the NAB Online Retail Sales Index, sales from online shopping has jumped 26 per cent in 12 months and it is believed that sales from online shopping will increase up to 20 per cent over the coming decade.

Although sales from online shopping still remains low compared to the total Australian retail spend – it is definitely a force to reckon with due to the enormous growth. I am an avid online shopper, I find I am saving time by not running around searching and money because often items are cheaper.

Of the $12.3 billion online sales, surprisingly around 75 per cent was actually spent on products sold by Australian domestic department stores and local retailers.

I believe the Click Frenzy hype, along with its meltdown and technology crash, is just the start of things for online shopping in Australia. Feedback from retailers is that logistically it didn’t quite work on the day, but it is still an emerging market and something they want to try again.

Image courtesy



Samsung launches Note II and 3G-WiFi camera in Australia

Samsung launched its Galaxy Note II smartphone and 3G-capable WiFi camera at Sydney’s Moore Park last night.

The Galaxy Note II is an update of the original Note – a very large phone with a 5.5-inch screen and stylus called the S Pen, which can be used for impromptu handwritten messages as well as drawing and design. The screen is 0.2 of an inch larger although the outside frame has not changed.
Available through Telstra, Optus and Vodafone from next week and pre-order from Samsung’s Experience Store. RRP $899.

The new 3G and WiFi capable Galaxy camera was also launched – the first in the Galaxy range. It is a dedicated camera with a 1.4 gig quad-core processor.

The camera is operated with a 4.8-inch LED touchscreen and uses Google Android Jelly Bean 4.1 operating system. Connecting to WiFi and 3G allows users to download photos and videos as they are shot. Featuring a 21x optical zoom it is 16.3 megapixel and has a 23mm lens with optical image stabilisation.
Available in Australia later this month. RRP $599.

Samsung now has 32.5% of global sales of smartphones and is gradually widening its lead over Apple.

2012 Pantone Colour of the Year

Pantone 17-1463 Tangerine Tango

Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Colour Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in fashion. A fun, lively take on a traditional autumnal hue.

So what colour is predicted for 2013?

Top iPhone accessories

The ReadyCase has a slim minimalist design. Crafted to be highly functional, yet as slim and simple as possible at less than 3mm thick, your phone will still easily fit in your pocket.  Made of aerospace grade composite materials, it’s durable and slim. Integrated in the case is a headphone clip, USB stick in 8GBor 16GB which will also prop up your phone in landscape or portrait, at different angles plus a multi tool with a standard blade, serrated blade, flat head screw driver, bottle opener and comes in black or silver.

DandyCase proudly presents the ultimate waterproof earphones and waterproof case for iPhone allowing you to submerge your device up to 65 feet deep (IPX8 Certified). With a secure “2 Snap Lock System,” your device will be secure all day whether you are swimming, relaxing on the beach, boating, or drinking near water. The case has 2 clear sides so you can still use the picture taking and video recording capabilities. A neck lanyard is included. Made of a durable plastic top with a clear “bag-like pouch” front and crystal clear back, allowing for optimal use of the touchscreen, photos, and videos!

The Bicio GoRide was designed for cyclists who want to have access to their iPhone during rides without sacrificing safety and convenience, and without having some bulky contraption attached to their bike. Stay in touch with the outside world, map your trips on the fly and track your progress with apps. The case removes easily for everyday use. iPhone can be mounted horizontally or vertically.

The Une Bobine is a super bendy flexible phone charging cable and tripod in one. With a two-foot-long cable, it holds its shape when you bend it. You don’t need to worry about your phone’s battery life anymore enabling you to use for really long videos, or shoot great timelapses. Even when it’s not charging anything, it makes stand for a self portrait or group shot anywhere. The Bobine can also be an adjustable extender: use it to take shots in hard-to-reach places and weird angles.